Last updated: 1 January 2025

This is the Privacy Policy of Wild Alive (hereinafter referred to as “Wild Alive,” “we,” “us” or “our”), a company having its address at Simon Vestdijkpad 18, 2321 WD Leiden, the Netherlands. Wild Alive is registered with the Chamber of Commerce under number 89670639. Our Privacy Policy explains how we collect, use, share and protect information in relation to our website www.marketplace.wildalive.earth (the “Service“). We collect this information when you visit our website with your computer, tablet, phone or smartwatch (“Computer“).

We process personal data in a manner that is in accordance with the General Data Protection Regulation (the “GDPR”), the GDPR-based legislation and the other current privacy legislation.

By using the Service, you understand and agree to the collection and use of information in accordance with this Privacy Policy. Our Privacy Policy applies to all visitors, users, and others who access the Service (“Users“).

1. WHAT KIND OF INFORMATION DO WE COLLECT?

1.1 Information you provide

We collect the following information you provide us with directly:

  1. Your name, e-mail address and home address when you purchase one of our products;
  2. Profile information (among which username and password) that you provide for your Wild Alive account / user profile which is created upon purchasing one of our  products;
  3. Communications between you and Wild Alive (e.g., we may send you Service-related emails);
  4. Payment information.

 

1.2 Log file information

We collect information that your browser sends whenever you visit our Service. This log file information may include information such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

 

1.3 Tracking technologies and cookies

We use a basic version of Google Analytics to monitor our webtraffic. This is done without cookies. There are no other cookies used by our Service.

Some marketing e-mail may contain trackers that permit Wild Alve to, for example, count the users who have visited certain pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

 2. Purposes of processing data

By using our Service, you leave certain information with us, for example by creating an account. This may include data such as name, e-mail address, place of residence, telephone number and payment details. Wild Alive collects and processes this data to make our services accessible. We also collect information about your Computer (such as IP address, browser type and operating system) so that we can improve our services. The personal data will not be provided to third parties unless we are obliged to do so on the basis of legislation and regulations.

3. Legal basis for processing data

There are several bases on which Wild Alive can process personal data. These are: the execution of an agreement, the legitimate interest, based on a legal obligation or on the basis of your permission. We process your personal data to the extent necessary to achieve the purpose for which we collect the personal data.

4. How do we use this information?

 We use all the information we have to help us provide and support our Services. Here is how:

  1. remember information so you will not have to re-enter it during your visit or the next time you visit the Service;
  2. provide, improve, test, and monitor the effectiveness of our Service;
  3. to help you efficiently access your information after you sign in;
  4. monitor metrics such as total number of visitors, traffic, and demographic patterns;
  5. diagnose or fix technology problems;
  6. develop and test new products and features.

5. Communications

We may use your information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link.

6. How is this information shared?

We will not rent or sell your information to third parties outside Wild Alive unless we are obliged to do so on the basis of legislation and regulations.

7. Change of control

If we sell or otherwise transfer part or the whole of Wild Alive or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information collected through the Service may be among the items sold or transferred. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

8. Legal requests and preventing harm

We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

or the commitments we have made in this Privacy Policy.

9. Safety and security 

Wild Alive has taken appropriate technical and organizational measures by using the latest technologies to protect your information against loss or unlawful processing. We use safeguards to help keep the information collected through the Service secure and take steps (such as requesting a unique password) to verify your identity before granting you access to your account. Moreover, we have a thorough evaluation process and high standards we use to select and work with third-party applications.

However, Wild Alive cannot ensure the security of any information you transmit to Wild Alive or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. We request you to do your part to help us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and Wild Alive, at all times. We are not responsible for the functionality, privacy, or security measures of any other organization or the User.

10. International transfer

Your information may be transferred to, and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside Netherlands and choose to provide information to us, please note that we transfer the information as much as possible, but not exclusively, within the EU. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

11. Retention period

In accordance with the law, Wild Alive does not retain data any longer than is required for attaining the purposes for which they were collected unless Wild Alive is obliged to do so based on a legal provision.

12. Your rights with respect to Inspection, correction and deletion

If you wish to know which of your data Wild Alive has recorded or if you wish to amend or remove data that you cannot amend via your account, please contact Wild Alive.

13. Third-party applications, websites and services

We are not responsible for the practices employed by any applications, websites or services linked to or from our Service, including the information or content contained within them. Please remember that when you use a link to go from our Service to another application, website or service, our Privacy Policy does not apply to those third-party applications, websites or services. Your browsing and interaction on any third-party application, website or service, including those that have a link on our Services, are subject to that third party’s own rules and policies.

Our most important third-party applications and a link to their privacy policy are listed below:

Kinsta: we use Kinsta for the hosting of our website. Kinsta is a top tier player in the hosting market which is responsible for adequate protection and security of our data. Kinsta is compliant with SOC 2 Type II, ISO 27001, GDPR and CCPA. More information on their security measures can be found here: https://trust.kinsta.com/. The privacy policy of Kinsta can be found here: https://kinsta.com/legal/privacy-policy/

Mailerlite: we use Mailerlite for e-mail marketing and interaction with Users. Mailerlite is GDPR compliant. Its privacy policy can be found here: https://www.mailerlite.com/legal/privacy-policy

Stripe: we use Stripe as our payment provider. Payments information of Users is processed through Stripe’s services. Stripe’s privacy policy can be found here: https://stripe.com/privacy

14. Children's privacy

Our Service does not address anyone under the age of 13 or 16 (“Children“), depending on the applicable EU privacy rules. The age threshold for obtaining parental consent varies between 13 and 16 years. We do not knowingly collect personally identifiable information from children under 13 or 16. If you are a parent or guardian and you are aware that your Children has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under age 13 or 16 without verification of parental consent, we take steps to remove that information from our servers.

Changes to this privacy policy

Wild Alive may modify or update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

How to contact us

If you have any questions about this Privacy Policy or the Service, please send an email to business@wildalive.earth.

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